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Popularity in Canada

From 1972 to 1977, the company doubled its wholesale revenue from $12.6 million to $24.9 million.^[2] By 1979 Canadelle dominated with 30% of the Canadian market and $27 Million in sales. Playtex (later acquired by Sara Lee) was second.^[25] By 1980, Wonderbra's sales were over $30 Million wholesale ($76 Million in 2006 dollars) in a country with only 10.3 million women and girls older than 13.^[26]

Source from : http://en.wikipedia.org/wiki